Essentials For Trademark Search and Logo Registration

When people decide to begin the process of building a brand, one of the first things they consider is what name they want their brand to have. However, one very important step in the process of choosing your domain name is to check whether the name you want to use is already taken by someone else. It is important always to conduct research on the availability of brand name before going ahead to have your trademark registered to avoid legal issues that may arise. In this blog, the user will also come across a few of the most effective tools and options for searching the availability of brand name for trademark and brand name registration.

Is It Important to Check Brand Name Availability?

Let’s discuss why the verification of the brand name is important before proceeding to the tools:

1. Avoid Legal Disputes: If you are planning to adopt a name or logo you prefer, there are chances that it has already been registered by someone else, and using it will make you incur a lot of money in a court case.

2. Ensure Brand Protection: It is incumbent on businesses to register a unique name to ensure brand protection and minimize on cases when other companies use the same name.

3. Save Time and Resources: Initial evaluations are useful because they can save one from pulling resources such as cash and time into marketing or branding a name that cannot be registered.

4. Build Consumer Trust: A trademark legally registered is credible and creates confidence that the customer will mostly order from your company.

How to Confirm Brand Name Availability?

1. IP India Online Database

Business entities in India can use the official IP India online database to conduct search on trademarks in order to determine their availability. The India Trademark Registrar enables one to search for registered trademarks, pending trademarks, and even similar names that may pose a stumbling block towards the registration of your favorite trademark.

Steps to Use Online Databases For Trademark Search 

Visit the IP India website.

Select the "Trademark" tab.

Type the name you would like to register and select the proper category of goods or services.

Examine the conflict with the name generated by the search results.

Also Read This - Traditional Guide To Revamp Your Brand

2. Google Search and Alerts

A Google search can easily tell you whether the specific brand name you have in mind is available or has already been taken. Further, one should also create alerts using Google Alerts for the name to track at some later point how often it is being used.

How to Use This For Trademark Search?

A general search needs to be conducted for your brand name.

Review competitors or the same Trademarks Search for similar businesses or trademarks.

In addition, create Google Alerts in order to get notifications when the name is used for the first time.

3. Legal Consultancy Services

At some point, manual auditing and the use of online resources may not give a full picture. Legal consultants such as LegalRaasta help to carry out the search of brand names and their availability from all fronts. The services that are offered can help you register your trademark or logo by reducing the amount of time you need to spend to do it.

What to Do After the Brand Name Search?

1. Trademark Application: After ascertaining the availability, go on and submit your trademark application with the Indian Trademark Registry or any international equivalent that you would want to use.

2. Logo Registration: In the course of trademarking your brand, you should also make sure that any logo used is also registered as well.

3. Monitor Your Trademark: After brand registration always carry out some market surveillance to ensure that there are no such infringements.

Things to Avoid While Registering Your Brand Name:

Skipping the Class Search: Trademarks themselves are divided into 45 classes depending on the type of goods and services. Make sure that you look for the right class fit for your business.

Ignoring International Trademarks: If you wish to expand globally, then not searching for trademarks in global resources can be a big setback.

Taking Professional Help: Sometimes it becomes very important to seek professional help, especially in legal matters to take note of the important aspects.

Also Read This - Why Brand Registration Matters?

Conclusion

It is wise, therefore, to register your brand name or logo as a key to establishing your business. But if you follow the tools and resources outlined above, you will make sure that the chosen name will be distinct, legal, and ready for trademarking. Even if it is the initial search process, registration of domains, or checking the social media handles, these steps give your brand a basic framework. LegalRaasta stands as your go-to trademark and logo registrar. Call us today to protect your brand and bring success to your business.